DIRS.INFO The most relevant business & tech news

☆ I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy
▼ + stars: | 2024-03-29 | by ( Michelle Mastro | ) www.businessinsider.com time to read: +5 min

I started working with her in 2009, as her director of digital strategy and new media. Don't build community, facilitate itPart of my job in overseeing Beyoncé's digital strategy was maintaining her Facebook page and Twitter account. The team would put together our recommendations, and we'd present these ideas to her father, Matthew Knowles, who was overseeing Music World Entertainment, which produced her earlier work. We stopped working on building Beyoncé an online community and instead started engaging with the online community that already existed. It was at this point that her community started to take shape.

Persons: Marcus Collins, Beyoncé, Matthew Knowles, Sasha Fierce, She's, it's, you've Organizations: Ross School of Business, University of Michigan, Beyoncé, World Entertainment, Facebook

☆ I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in executing a creative vision
▼ + stars: | 2024-03-29 | by ( Michelle Mastro | ) www.businessinsider.com time to read: +6 min

Marcus Collins shares the major lessons he learned helping Beyoncé to bring her fan base online. I started working with her in 2009, as her director of digital strategy and new media. The team would put together our recommendations, and we'd present these ideas to her father, Matthew Knowles, who was overseeing Music World Entertainment, which produced her earlier work. We stopped working on building Beyoncé an online community and instead started engaging with the online community that already existed. It was at this point that her community started to take shape.

Persons: Marcus Collins, Beyoncé, Collins, —, Matthew Knowles, Sasha Fierce, She's, it's, you've Organizations: Service, Ross School of Business, University of Michigan, Beyoncé, World Entertainment, Facebook

☆ I moved from Denmark to the US. I prefer the US, but there are some things the Danish do better.
▼ + stars: | 2024-03-09 | by ( Michelle Mastro | ) www.businessinsider.com time to read: +6 min

Denmark is not a socialist country, but it has strong welfare safety nets, like a free healthcare system that people must pay into. AdvertisementDenmark has 'free' healthcare, but it isn't efficientDanish people pay high taxes to support a healthcare system that is becoming less effective. The social aspect of the Danish system doesn't work efficiently anymore, so patients are choosing private hospitals instead. The idea is to discourage people from consuming these products and then relying on the free healthcare system for treatment. The Danish work less and take more time away to reinvigorate their creativity.

Persons: —, Nick Olsen, didn't, I'd, Denmark, I've, you've, It's, Danes Organizations: Service, x365, Business Locations: Salt Lake City, Denmark, United States, LA, Thailand, Utah, Danish, New York, California, there's, America

☆ I left a red state for a blue state. The quality of life and job opportunities are better here, but it's not perfect.
▼ + stars: | 2024-02-17 | by ( Michelle Mastro | ) www.businessinsider.com time to read: +7 min

In fact, I grew up in Little Rock, Arkansas, a red state surrounded, by very religious people — many Southern Baptist. Many of us, however, were desperate to move out for better job opportunities and to grow our careers. The more populous places, like the capital Little Rock, are seen as a lot more diverse. There are typically better job opportunities there too, but those opportunities were very limited for me. It worked out, though, because moving to San Diego proved more cost-effective than the Bay Area.

Persons: Raneisha Stassin, It's, I’ve, I've, I, it’s, Logan Organizations: Southern Baptist, Area, Arkansas In, Bay Area, Navy Locations: California, Little Rock , Arkansas, Arkansas, San Francisco, San Diego, Arkansas In Arkansas, Northern California, Ketchum, Arkansas In San Francisco, Little Rock, Bay, Little, mlogan@businessinsider.com

☆ Be warned: Flights are getting bumpier
▼ + stars: | 2023-11-22 | by ( Michelle Mastro | ) www.businessinsider.com time to read: +9 min

Air turbulence is becoming more common and more intense. As the jet stream buckles a bit because it's not as strong as it was in the past, now you have all this energy associated with the jet stream up 30,000 feet or so. But changes to the atmosphere mean these corridors are getting bumpier, so avoiding them could result in smoother flights. But while we can get better at avoiding air turbulence, we won't be able to avoid it altogether. That's why some companies are going back to the drawing board to design airplanes that can better adjust to turbulent air.

Persons: I'd, Isabel Smith, Smith, Paul Williams, Williams, Bill Duncan, You've, John K, didn't, Duncan, Pierre Baqué, Alyson Smith, Michelle Mastro Organizations: University of Reading, Lufthansa, Northern, The Weather Company, Denver, Airbus, National Transportation Safety Locations: Denver, Indianapolis, England, Austin , Texas, Frankfurt, Germany, Washington, Rocky, Swiss, Delta

☆ I sold everything I own to live on a boat with my wife. It's harder than we imagined — but we love it because it made us stronger.
▼ + stars: | 2023-10-14 | by ( Michelle Mastro | ) www.businessinsider.com time to read: +8 min

Iain Cameron and his wife Brioni left Scotland and moved onto a boat in the Caribbean, in 2020. Besides, we both had stable jobs in Scotland: Brioni was an elementary school teacher and I worked in tech as an international technical trainer. For over two years now, living on a boat has made us stronger, more confident, and more appreciative. Iain and Brioni sailing on their boat in the Caribbean. An aerial view of Iain and Brioni sailing off the coast of an island.

Persons: Iain Cameron, Brioni, they've, Cameron, —, we've, Saint Vincent, Iain, Caine, Iain Cameron We've, Manseen Logan Organizations: Service, Facebook, eBay, Robertson, YouTube, Seas, Southampton, Annapolis Locations: Scotland, Caribbean, Glasgow, Edinburgh, Dubrovnik, Croatia, Adriatic, Grenadines, Saint Vincent, United Kingdom, YachtWorld, Bonaire, Guna Yala, Panama, mlogan@insider.com

☆ I built an Airbnb in Kenya from old shipping containers and it was an instant success
▼ + stars: | 2023-06-10 | by ( Michelle Mastro | ) www.businessinsider.com time to read: +5 min

Hough's property is built from reused shipping containers, and guests can see resident wildlife. When we did decide to build, we chose shipping containers primarily because the area had no electricity or running water. We wanted to build something sustainableThe shipping containers were reused from a shipping company. We employed experts for the more technical jobs, of course, like building the shipping containers. Overall, having a unique Airbnb has been a great experienceI love how Airbnb makes hosting so easy and makes you feel protected.

Persons: Moon Hough, Hough, —, welders, Nairobians, We've, it's, Rangi, I've, I'm, Airbnb Organizations: Service, YouTube Locations: Nairobi, Kenya

Search resuls for: "Michelle Mastro"

7 mentions found